Wholesale ordering without the phone calls.
Buyer portals, price-list logic and distribution workflows that let partners order at 2am without your sales team in the loop.
Built around how your industry actually works.
Wholesale isn't retail with bigger quantities. Contract pricing, credit limits, MOQs and approval chains define the product.
We build B2B platforms that encode those rules properly, so buyers see their price and your team stops rekeying orders from email.
Account-specific everything
Pricing, availability and terms differ per customer, not per product.
Reorder behaviour
Most value comes from making the fiftieth order faster than the first.
System of record
The ERP stays authoritative; the digital layer has to respect it.
The problems behind the product.
Before design starts, these are the realities buyers, sales reps and warehouse teams live with every day across distribution operations.
- 01
Orders arriving by email and WhatsApp
Manual entry causes errors, delays and disputes.
- 02
Complex pricing rules
Customer-specific price lists, slabs and discounts break generic carts.
- 03
Credit and approval workflows
Orders need limits, holds and multi-step approvals.
- 04
Catalogue chaos
Thousands of SKUs with inconsistent data slow every quote.
Digital products built for the workflow.
Services we bring to b2b trading & distribution.
Bespoke commerce platforms for catalogues, pricing and fulfilment rules that need custom logic.
Explore Custom E-commerceTenant isolation, org hierarchies and enterprise controls done correctly the first time.
Explore Multi-tenant PlatformsBespoke systems for workflows that off-the-shelf tools cannot model correctly.
Explore Custom SoftwareVersioned, documented APIs and webhooks that other teams can build against.
Explore API Development
We work in b2b trading & distribution around customer catalogues, contract pricing, order workflows and everything they touch.
- Customer catalogues
- Contract pricing
- Order workflows
- Inventory visibility
- Rep tooling
- ERP integration
Designed around the people doing the work
Buyers, sales reps and warehouse teams move through the order-to-delivery cycle at different speeds and with different priorities. We model those roles explicitly, then design b2b ordering portals around the tasks each one repeats every day.
Architecture chosen for the workload
B2B Trading & Distribution products live or die on how catalogue, pricing and stock data is structured. We pick storage, caching and API boundaries to match real query patterns rather than defaulting to a familiar stack.
Built toward a commercial outcome
Every release is measured against more repeat orders placed without a phone call. Scope is sequenced so the work that changes that number ships first, and the rest is deliberately deferred.
Fits the way the business already runs
Distribution operations rarely stop for a launch. We plan rollout, training, data migration and quotation and rfq systems handover so adoption does not depend on goodwill.
A practical approach from problem to product.
A practical approach from problem to product.
Five stages, run in order, so every decision has a reason behind it.
- 01Understand
- 02Structure
- 03Design
- 04Build
- 05Improve
- 01
Understand
We start inside the order-to-delivery cycle — watching how buyers, sales reps and warehouse teams actually work before proposing anything.
Key activities
- Stakeholder and user interviews
- Workflow mapping across distribution operations
- Audit of orders arriving by email and whatsapp
Deliverables
- Discovery findings
- Journey map
- Prioritised problem list
- 02
Structure
We start from your real contracts, not a template cart.
Key activities
- Information architecture
- Role and permission model
- Data model for catalogue, pricing and stock data
Deliverables
- Architecture outline
- Scope and sequencing
- Estimate
- 03
Design
History, templates and bulk entry drive adoption.
Key activities
- Key flow wireframes
- UI design system
- Prototype testing with real users
Deliverables
- Design system
- High-fidelity screens
- Clickable prototype
- 04
Build
Rollout plans so distributors actually switch.
Key activities
- B2B ordering portals implementation
- Quotation and RFQ systems and integrations
- Automated testing and QA
Deliverables
- Working increments
- Integration layer
- Release-ready build
- 05
Improve
After launch we track more repeat orders placed without a phone call and keep shipping against it.
Key activities
- Usage and performance monitoring
- Iteration on real behaviour
- Roadmap support
Deliverables
- Analytics baseline
- Improvement backlog
- Ongoing releases
What better looks like.
Success in b2b trading & distribution is not a redesign. It is more repeat orders placed without a phone call — visible in how quickly buyers, sales reps and warehouse teams get through the order-to-delivery cycle, and in how much of distribution operations stops relying on manual work.
- orders self-served
- 70%orders self-served
- order entry errors
- -80%order entry errors
- faster order-to-dispatch
- 3dfaster order-to-dispatch
- 01
Clearer workflows
Buyers, sales reps and warehouse teams spend less time working out what happens next, because the order-to-delivery cycle is modelled in the interface instead of in people's heads.
- 02
Better operational visibility
Catalogue, pricing and stock data shows up where decisions are made, so distribution operations stop depending on exports and follow-up calls.
- 03
A stronger digital foundation
The platform is structured to extend — new roles, integrations and features land without a rebuild each time the business changes.
- 04
More confident users
Predictable, accessible interfaces mean fewer support requests, faster onboarding and steady progress toward more repeat orders placed without a phone call.
The technology behind the experience.
Frontend
- React
Integrations
- ERP / Tally / SAP integrations
Engineering practice
- Rules-based pricing engines
- PIM data models
- Bulk CSV pipelines
- Role & territory permissions
- PDF quote generation
Questions we hear from b2b trading & distribution teams.
Something specific to your setup? Tell us the workflow and we’ll answer directly.
Yes — customer-specific price lists, slab discounts and contract rates are core to the data model.
Yes, including Tally, SAP and custom ERPs, usually via a middleware service with retry and reconciliation.
Yes. We commonly run one catalogue with separate pricing, access and checkout logic per channel.
Have a product or workflow worth improving?
Tell us where buyers, sales reps and warehouse teams lose time in your b2b trading & distribution operation. We’ll come back with an approach, a scope and a realistic timeline.
Have a project in mind?
Let’s build something amazing together.
Stay in the loop.
Get useful insights on technology, digital products, AI and web development delivered to your inbox.